Loyalty Programs: The Complete Guide

The complete guide to Loyalty Programs written by industry experts, Loyalty & Reward Co

Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Supported by hundreds of case studies, it features:

  • The history of loyalty programs
  • Do loyalty programs work? An academic research review
  • Loyalty psychology, biases and heuristics
  • A comprehensive loyalty program design frameworks overview
  • Business-to-business (B2B) loyalty program approaches
  • Member data capture, analysis and usage
  • Loyalty technology and emerging capabilities and trends
  • Member lifecycle management
  • Games and gamification within loyalty programs
  • Monetisation and commercial modelling
  • Security and fraud risks and mitigations, and legal considerations
  • Loyalty program operations
  • The future of loyalty

Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running leading loyalty consulting agency, Loyalty & Reward Co. Phil is also the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies.